Avatar Innovations invests in Traverse Analytics to catalyze the future of pre-disaster analytics
Toronto, ON and Calgary, AB, Jan 24, 2025: Avatar Innovations (“Avatar”) is proud to announce its CAD$25k investment in Traverse Analytics (“Traverse”), an innovative Calgary-based startup that is transforming the Pre-Disaster Analytics Mapping System space, safeguarding communities and critical infrastructure across North America. Traverse Analytics will empower leaders in a world where extreme weather events can be viewed as an expected challenge met with precision and foresight. Avatar’s investment will help catalyze initial milestones in anticipation of Traverse’s CAD$1M+ pre-seed round, which will be launched in H2 2025.
Traverse was spun out of the 2023 Avatar Studio, and they have been working relentlessly to build a strong business and sales pipeline. They are on the pathway to commercializing their proprietary platform that will forecast extreme weather events and prescribe risk mitigation actions to empower leadership to make data-driven decisions. Traverse’s platform will serve a variety of sectors, from Indigenous Communities, Municipalities, Corporates with vulnerable supply chains and critical infrastructure to Mountain and Ski Resorts. Traverse is tackling the $139 billion in economic losses projected over the next 30 years in Canada alone, due to extreme weather events.
“We are thrilled to strengthen our partnership with Avatar,” said Amber Rushton, CEO and founder of Traverse. “Having formed Traverse within Avatar’s Studio, we have benefited from Avatar’s hands-on leadership, expertise and strategic support as we bring our innovative technology to market. We are empowered by Avatar’s passion for tackling mammoth climate challenges and excited to leverage Avatar’s extensive ecosystem to bring our platform to market in record speed”.
“Traverse is an impressive representation of the innovation that can be unlocked by working within industry to create solutions for real problems” said Bryan Trudel, CFO and Co-Founder of Avatar Innovations. “We are inspired by Amber’s passion and dedication, and thrilled to support Traverse and fill a critical gap in the clean-tech ecosystem by providing Traverse with necessary early-stage risk capital to pursue their business strategy and growth.”
Traverse will use the funds from this round to build and operate its pilot for a First Nations community and large industrial manufacturer (confidential). We are confident in Traverse’s ability to execute on its milestones and empower leaders to make data-driven decisions to effectively manage resources and operational capacity.
For more information about Traverse’s innovation solutions, please visit www.traverseanalytics.com
About Avatar Innovations
Avatar is Canada’s first corporate venture studio focused on decarbonization. Avatar fills a critical gap in the energy innovation ecosystem by working with large industrial firms to champion solutions from within by engaging their staff. It creates a safe “third space” for energy companies and academia to collaborate and unlock new business opportunities.
For more information about Avatar’s unique model, please visit www.avatarinnovations.energy.